Introducing GMC’s newest addition of Hummer to the world of Call of Duty. The HUMMER EV is the best way to game!
Role:
Creative Director - Art
Contributions:
Art Direction — User Experience — User Interface
Core team:
Tony Jones. - Creative Director
Nick Losq - UI Designer & Animator
Client
background
GMC has joined forces with Activision to unveil the latest innovation in electric mobility: the HUMMER EV. Designed to seamlessly integrate state-of-the-art features and technology, the HUMMER EV is the ultimate choice for anyone, at any place, and at any time.
Challenge
& solution
We decided to dive straight into the action as that’s what this target audience really loved. We approached different famous CoD influencers and tasked them to take up both in-game and real-world challenges that included using the HUMMER EV. We made sure to capture every action packed moment and created an awareness campaign that audiences could follow along with, while their favorite influencers participated to see who was the best in class!
Views through social touch points combined within the first two weeks of campaign launch.
Click throughs to the main GMC HUMMER EV website within the first week of launch.
Of page visits we from recurring users coming in to get updated content.
Became the fastest way around CoD War zone 2.0...along with it being the most fun way to annihilate opponents 😅.
Want to
work together?
I’m available to consult, freelance and even open to new full-time opportunities. If you think we can partner up and create something great, shoot me an email.
Contact me
