Role:
Senior Product Designer
Contributions:
User experience — Product Design
Core team:
Ross Lauda - Product Design Lead
Gregory Brock - Product Designer
Dai Tran - Creative Director
Leonor Landeau - Product Manager
Peter Rinkfeld - Director, Customer Success
Client
background
Cove was brainchild of Feelmore Labs, it was meant to help users
stress less and sleep better. They were backed by researchers from prestigious universities and scientists, which made this product a game-changer in the making.
Challenge
& solution
Even though Cove was built with high-end technology enabling it to be sleek and easy to use. The company itself had a difficult time getting users to understand and believe that the product was the real deal. Their message also lacked cohesive clarity and education, which accounted for their high bounce rates and drop in purchases.
By focusing on creating a new visual language that would make their brand more memorable. As well as exploring and testing out different narratives, I was able to gage which designs and “tone of voice” options resonated best with users. Armed with these insights, I guided potential customers further down the purchase funnel, culminating in the acquisition of a Cove device.
Boost in sales within the first month of launch. The first real spike in purchases in 2021.
Average minutes per session, a significant number considering previous bounce rate numbers.
Of user test participants actually understood how Cove worked with new experience as opposed to prior experience.
Want to
work together?
I’m available to consult, freelance and even open to new full-time opportunities. If you think we can partner up and create something great, shoot me an email.
Contact me
